SEO & eMarketing   |    Website Design   |    EDI Solutions   |    IT Outsourcing

Tuesday, July 24, 2007

The importance of Google Pagerank

Many webmasters don't care about their sites pagerank but they don't seem to understand it's all relative. You can't really ignore or not care about Google PageRank, the reason being it acts as an indicator of how your site is coming along in Google's eyes. A high pagerank does not mean you have a high ranking on search engines, get lots of traffic and have the most links. But it does mean that you are popular on the web and you have the fundamental structure to do well in Google. The basic factor in calculating Pagerank is by counting the amount of relevant backlinks and also by the pagerank of the pages where the backlinks are located. People seem to forget that one of the main factors in increasing the rank on Search engines is the same thing, popular relevant backlinks. Thefore if your PageRank is steadily increasing then to some extent your rankings in Search Engines will be increasing too. However, most webmasters that acknowledge their PageRank use it to leverage link trades and require the site they want to exchange links with to have a similar pagerank before they trade links.

Sunday, July 22, 2007

Original Content is very Important

I can't stress enough that majority of the content on your site should be 'original'. I know it can be tempting to use articles or content from partner and free article sites but in the end it wont help that much and in some cases can hurt you. We all know we need lots of good content to make our users stay longer on our sites but by using duplicate content Search Engines like Google know you are using duplicate content and therefore does not peg your site as unique and of high quality. So I am not suggesting you do not use any duplicate content but am trying to state that it would be wise to have a higher percentage of Original content as compared to Duplicate content. In the end it is a good thing that Search Engines like Google are becoming aggressive on sites with mainly duplicate content because if you start to make a site with all unique original content and another webmaster just dumps your content on his site, it wouldn't make any sense for his site to benefit on the search engines and should be penalized instead.

Saturday, July 21, 2007

Why do China ISP's block your Website?

A very common question among Webmasters that deal with the chinese market is, Why do China ISP's block your Website? There are many factors that can lead to this and there are also very few things you can do to solve it.
There are two criteria for which the Chinese government use to block sites:1. Foreign sites - The "Great Firewall". This is rather blunt and can be as a result of an innocent phrase on another site on the same host or domain. So basically if your site is on a shared hosting plan with 50 website domains hosted on that 1 server then all sites will be blocked in China even though only one needed to be. You can move domains for the Chinese site which may "clean" you. Even if your site is not blocked it will take a long time to show.2. Domestic sites - domestic censorship. The Chinese government is far more leniant domestically as they can "send the boys round" if there are any problems (they did this to a number of Catholic sites recently regarding the Pope's letter to Chinese Catholics - although these sites would simply be blocked entirely if they were hosted outside China). A way to check if your website is blocked by China is to type your domain name in this site:http://www.greatfirewallofchina.org/
If it says your site is blocked, I recommend that you find a domestic hosting service and a .cn domain if you are being constantly blocked.

Friday, July 20, 2007

Potential for a Growing Hindi Language Market on the Web

hindi india seo internet
Currently we all know that Hindi is one of the most spoken languages in the world but has almost zero presence on the internet. There are two reasons for this, one being that most Indians that have access to the web also have strong english skills and therefore simply integrate with the mainstream english websites. The second reason being that there is a lack of funding and promotion for Hindi websites. However, this might slowly change! Early this week, Prime Minister of India, Manmohan Singh called for making Hindi a strong internet language and the development of better Hindi software and search engines. He also said books by non-resident Indian (NRI) authors should be included in the syllabi of educational institutions in India as the 8th World Hindi Conference began here on Friday. Even though I'm quite skeptical that Hindi will make a presence on the Internet so late, it is still possible and there are ways to prepare for it. All it takes is a few minutes and add a few words in hindi font to your meta-tags, headers and within main page content.

Welcome to the Dharma Consulting Blog

Hello all! I have just created this blog to better communicate with clients and anyone else who interested in Internet Marketing, SEO (english and chinese), SEM, Web Design, Web Development, EDI Services, eCommerce Solutions and even Carbon Credit exchanges. I can't guarantee a new post everyday but I will try to give tips, tricks and suggestions related to the services above as often as possible.

Thanks,
Dharma Consultant