The importance of Google Pagerank
Many webmasters don't care about their sites pagerank but they don't seem to understand it's all relative. You can't really ignore or not care about Google PageRank, the reason being it acts as an indicator of how your site is coming along in Google's eyes. A high pagerank does not mean you have a high ranking on search engines, get lots of traffic and have the most links. But it does mean that you are popular on the web and you have the fundamental structure to do well in Google. The basic factor in calculating Pagerank is by counting the amount of relevant backlinks and also by the pagerank of the pages where the backlinks are located. People seem to forget that one of the main factors in increasing the rank on Search engines is the same thing, popular relevant backlinks. Thefore if your PageRank is steadily increasing then to some extent your rankings in Search Engines will be increasing too. However, most webmasters that acknowledge their PageRank use it to leverage link trades and require the site they want to exchange links with to have a similar pagerank before they trade links.

