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Saturday, August 4, 2007

Do people actually make money off of Google Adsense?

The answer is yes! I know there are a lot of skeptics out there asking how a person can make a yearly living off of pennies per click on Ads that are on every website..,,but the truth is that many websites out there are making more than $100,000 USD a year with Google Adsense. There are only 2 factors needed to achieve high revenue with Adsense, High Traffic and a High Click-through-Rate (CTR). The average CTR for most sites is around 1-3%, and for sites getting pageviews per day therefore would get around 200 clicks and at an average of 15 cents per click would earn $30 USD a day. The average Pay-per-click (PPC) depends on the niche of your content and can range from an average of 5 cents for niches like celebrities to 1$ for niches like Consulting Services. The beauty of Adsense is that it is easy and simple allowing anyone with a website to use it. All you do is sign up with Adsense (Click on the Adsense button in the Right-top Column to get started) and then copy and paste some code into your website. All the colours and sizes can be edited very easily through the Adsense control panel. The next step is to get traffic, monitor your CTR and then make edits to your ad sizes, placements and colours to see how your CTR varies to help optimize it. In my experience a simple colour change in my ads from black to blue improved my CTR by 1% so it definately makes a difference.

Adsense has recently expanded its services to Cost-per-Action (CPA) which means you do not get paid whenever someone clicks on your ad but you only get paid when someone clicks on your ad and then makes a payment at the advertisers website. The conversion ratio in these type of ads is very low but big money is to be made per action (from 1$ to 50$). So if you had highly relevant traffic to the advertisers then even if 1 action converts per day you could make a good side revenue. If you want some specific tips and information on Google Adsense, please feel free to email me and I will be sure to get back to you. Thanks.